ADVERTISING has been the lifeblood of the Journal for 150 years, paying for staff wages, printing costs and, once the paper became free, its distribution.
In the 1800s the entire front page of the South Bourke and Mornington Journal was devoted to advertising.
Rows of small advertisements promoted everything from banks, grocers, hotels and breweries to timber yards, shoe makers and blacksmiths.
In the 20th century car ads became more frequent and, later, real estate became an important part of the Journal’s business.
The Journal was the primary communication tool for real estate advertising for decades.
Today, advertising is as important as ever.
The Journal is lucky to have many loyal advertisers who still believe in the power of the press to make sure their message is delivered into homes throughout Greater Dandenong.
In turn the Journal has helped many of Dandenong’s iconic brands build their businesses and contribute to the strong manufacturing and commercial base which underpins the city’s prosperity.
The newspaper has also been an important vehicle for governments of all levels to communicate news and information to constituents.
For this special edition, we have assembled a collage of advertisements from across the decades.
Some are funny, some are poignant and some cause a gasp in disbelief at the cost of living in days gone by. Enjoy.
