From left: Earth Graphic Design artist Vin Lowry, City of Greater Dandenong mayor Peter Brown and council CEO Carl Wulff with the city’s new branding, which was formally launched last week in Springvale.By Shaun Inguanzo
THE story behind Greater Dandenong’s new logo and slogan has been revealed for the first time since the new design was leaked to the public last month.
The colourful D-shaped logo and accompanying slogan “City of Opportunity” will replace the former branding, which staff and councillors said was outdated.
The Star unveiled the new design in March, but only last week was the story behind the logo revealed.
Greater Dandenong CEO Carl Wulff said the D, consisting of red, yellow and green, represented the city’s key elements working together for the wellbeing of the community.
He said the red represented the city’s economic strength, the yellow its multiculturalism, and the green its environmental best practices and values.
City of Greater Dandenong corporate services director Ross Hepburn said the change was about moving forward.
“Since its origins as a timber town and trading post between Melbourne and Gippsland, through a number of growth phases, Dandenong has always been a city of opportunity,” he said.
Earth Graphic Design artist Vin Lowry, who pitched the new D design, said he was proud to see his work immortalised.
Mr Lowry said the logo was designed to enjoy a long life-span and to denote an active city moving forward without forgetting the past.
