City of many options

 Greater Dandenong will stay the City of Opportunity.

But the council will use City of Celebration when promoting the city’s many festivals and events.

In January, Councillor Roz Blades asked to review the council tagline a decade on from its adoption.

The report back recommended keeping the City of Opportunity but using the celebration slogan when appropriate.

It also recommended starting a process to make subtle changes to refresh the existing logo and gradually implement a version with no tagline, so messages could be targeted to the audience and the medium.

Lastly, the report recommended actively seeking feedback from the community and providing information back to councillors by June next year.

Corporate services director Mick Jaensch said the logo refresh would cost between $3000 and $5000.

Switching taglines would have cost up to $1 million because “that City of Opportunity tagline is everywhere”.

He said the council would replace signage with the refreshed logo only when it was due for replacement anyway.

The report found the City of Opportunity was still relevant in many circumstances and to a variety of audiences.

“City of Celebration is a tagline that is also favoured by councillors as being fun, inclusive and representative of our diverse community,” it said.

“It is agreed that this could be an effective promotion associated with the city’s many festivals and events, so in order to trial it in the short term a series of flags, banners and a brochure were developed for use.”

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