Thousands of people stepped onto a piece of Mt Buller in the middle of Springvale.
Early estimates are that more than 40,000 people enjoyed playing in 80 tonnes of snow fresh from the mountain at the Springvale Snow Fest on Sunday 30 July.
The event at Buckingham and Balmoral avenues gave visitors the chance to sled and snowboard on real and created snow.
They also enjoyed rides, entertainment, fireworks and more.
Councillor Sean O’Reilly and his son were among the visitors.
“It’s definitely been a winner for the area,” he said.
Cr O’Reilly said wait times to access the snow seemed to be down on previous years.
He said traders reported a 30 per cent increase in business on the day.
“People who came into Springvale for the first time, hopefully they come back to do their shopping at other times,” he said.