Fineline for Collyer

FINELINE Printing Australia in Noble Park has appointed former local publisher Neil Collyer to the position of CEO.
The move is part of a major change to the management structure of the well-known Victorian printing company, which was established in Browns Rd more than 30 years ago and run jointly by directors Trevor Nurse and Andrew Cohen.
The directors wanted to step back and let Mr Collyer step up to re-energise the company and give it a fresh approach to meeting the challenges ahead.
Mr Collyer, 53, began his new role this month after serving more than 12 months as the business’s general manager.
Mr Collyer has a lengthy track record of success, having spent four years as national manager of operations with ASX-listed Salmat Limited- Australia’s largest blue-chip communications company; he was national publications manager for the Sensis-owned Trading Post Group, and before that was general manager of the Fairfax Regional and Community Newspapers Network.
In all three roles he was responsible for driving major cost-cutting programs and lifting bottom-line results through carefully structured and implemented marketing and sales campaigns.
Mr Collyer said he was excited about his new role.
“I’m delighted to be associated with such a progressive and dynamic business,” he said. “The potential for the company is second to none. We are already reaping the benefits of the sensible cost-controls introduced early last year and are pursuing sales in a professional and methodical manner.”
Mr Collyer and his sales team have won many prestigious accounts over the past six months, including iconic brands Jenny Craig, Stockdale and Leggo, Retail Decisions (Motorcharge and Motorpass) and Brown and Watson (NARVA) and have secured long-term contracts with many other major clients.
Mr Collyer said the autonomy and support he had received from the directors and the Fineline management team had been inspiring.
“As a team we are striving to achieve something really special,” he said. “We have high expectations of ourselves and have set some particularly tough benchmarks, but I have every faith in our ability to meet them and get maximum value from the initiatives and energies that go into the day-to-day running of the business.
“We have learned valuable lessons from the economic downturn. We have a new direction, a fresh approach and a new spirit. We are pro-active, lean, resilient, sales-focused and most of all business fit and ready for the new challenges that expansion and sales growth brings.”